Resources to keep your business at the cutting edge.

With the rise of online shopping, in-store experiences must be exceptional to stand out. Brands that ignore creating memorable in-store experiences risk losing customers to competitors who prioritise a bespoke one. In today’s competitive landscape, consumers seek more than just products; they crave meaningful interactions and personalised recommendations. In this whitepaper, we explore the power and purpose of clientelling.

This white paper dives into the pace of the digital consumer. With the rapid rate, range and extent of changing consumer demands, marketers need to be purpose-led to communicate effectively. Find out why the range of communication with consumers in this conversational age needs to be an all-channel relationship that demands consistency, integrity, connection… and of course speed. There’s no time to wait for a system to plug into another. The need for a lighter and faster tech solution is at an all-time high.

Dive into an epic story about how a fabled quest to improve the realm of marketing inadvertently created a monster that plagued the landscape.

Every day, CRM teams are paying the price for a lack of agility and unnecessary complexity in creating the campaigns and programs they know they could, and should, be implementing.
This discussion piece aims to shed light on the data challenges that CRM teams face and how implementing a revenue-first Customer Data Platform (CDP) can be the key to overcoming these challenges and achieving unparalleled marketing success.

This fascinating report on this increasingly important retail subscription sector, brings together Internet Retailing research into consumer subscription habits with insights across country, generation and income.