Resources to keep your business at the cutting edge.

Retail media refers to advertising within a retailer’s ecommerce site or app, targeting shoppers directly on the digital shelf. It allows brands to boost visibility and reach a highly targeted audience near the point of sale, using first-party customer data for precision targeting.

Despite the ease of measuring campaign efficacy with modern performance marketing technologies, marketers must track the right indicators for diverse customer groups. This report addresses how marketers navigate these challenges alongside advancements in deep tech, AI, data science, social trends, platforms, and behavioural analysis.

This report covers all aspects of the consumer multichannel shopping journey, from choosing where to buy online to payment, delivery options, and future buying preferences. It highlights how shoppers value convenience and low costs, and how they are also exploring new purchasing methods and innovative services and technologies for now and the future.

Selling strategies have shifted from store-first to digital-first and from pureplay to multichannel retailing. Brands and marketplaces have grown significantly, with the former now making up half of the Top500 and the latter driving over half of the traffic. This report highlights the remarkable performance improvement over the past decade, setting a higher standard for all sellers in this market.

This white paper dives into the pace of the digital consumer. With the rapid rate, range and extent of changing consumer demands, marketers need to be purpose-led to communicate effectively. Find out why the range of communication with consumers in this conversational age needs to be an all-channel relationship that demands consistency, integrity, connection… and of course speed. There’s no time to wait for a system to plug into another. The need for a lighter and faster tech solution is at an all-time high.