Resources to keep your business at the cutting edge.

Since the advent of GenAI, it’s become virtually impossible to find a piece of marketing software that does not have built-in Artificial Intelligence. Some are incredibly useful, many are slightly gimmicky, whilst others look good on paper but are not practical in real life.

When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge. In this ‘imagino explains…’ we’re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.

We were lucky enough to host an event with Dr Simon Moore, Chartered Consumer Psychologist, as our guest speaker. Find out his thoughts on how the finance industry can embed psychological understanding to build customer trust and strengthen relationships.

Clientelling, though typically associated with retail, is equally transformative for the hospitality and travel industry. Personalising the service during a guest’s stay is crucial. Standout in-person service, tailored recommendations, and attentive care create memorable experiences that set hotels apart.

Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the entire business. In this eBook, we explore the power and purpose of cataloguing.