Resources to keep your business at the cutting edge.

This report covers all aspects of the consumer multichannel shopping journey, from choosing where to buy online to payment, delivery options, and future buying preferences. It highlights how shoppers value convenience and low costs, and how they are also exploring new purchasing methods and innovative services and technologies for now and the future.

With the rise of online shopping, in-store experiences must be exceptional to stand out. Brands that ignore creating memorable in-store experiences risk losing customers to competitors who prioritise a bespoke one. In today’s competitive landscape, consumers seek more than just products; they crave meaningful interactions and personalised recommendations. In this whitepaper, we explore the power and purpose of clientelling.

Check out this infographic to learn more about this past year’s development of online and multichannel retail in the UK.

The lines between creepy and intuitive, stalker’ish and insightful, are becoming increasingly blurred for marketers. Let’s get back to the data basics to work out how we can send genuinely useful communications, without freaking out our customers.

Selling strategies have shifted from store-first to digital-first and from pureplay to multichannel retailing. Brands and marketplaces have grown significantly, with the former now making up half of the Top500 and the latter driving over half of the traffic. This report highlights the remarkable performance improvement over the past decade, setting a higher standard for all sellers in this market.