Resources to keep your business at the cutting edge.

When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge. In this ‘imagino explains…’ we’re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.

We were lucky enough to host an event with Dr Simon Moore, Chartered Consumer Psychologist, as our guest speaker. Find out his thoughts on how the finance industry can embed psychological understanding to build customer trust and strengthen relationships.

Clientelling, though typically associated with retail, is equally transformative for the hospitality and travel industry. Personalising the service during a guest’s stay is crucial. Standout in-person service, tailored recommendations, and attentive care create memorable experiences that set hotels apart.

Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the entire business. In this eBook, we explore the power and purpose of cataloguing.

Despite the ease of measuring campaign efficacy with modern performance marketing technologies, marketers must track the right indicators for diverse customer groups. This report addresses how marketers navigate these challenges alongside advancements in deep tech, AI, data science, social trends, platforms, and behavioural analysis.