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EN (US)Resources to keep your business at the cutting edge.
Whitepaper – imagino explains “The Hurdles of MarTech Replacement”
When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge. In this ‘imagino explains…’ we’re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.
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Handout – Financial Report: How Finance Companies Get ‘Trust’ Wrong!
We were lucky enough to host an event with Dr Simon Moore, Chartered Consumer Psychologist, as our guest speaker. Find out his thoughts on how the finance industry can embed psychological understanding to build customer trust and strengthen relationships.
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Whitepaper – imagino explains “Clientelling for Hotels”
Clientelling, though typically associated with retail, is equally transformative for the hospitality and travel industry. Personalising the service during a guest’s stay is crucial. Standout in-person service, tailored recommendations, and attentive care create memorable experiences that set hotels apart.
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Whitepaper – imagino explains “Cataloguing”
Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the entire business. In this eBook, we explore the power and purpose of cataloguing.
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Report – DigitalX Digital Marketing Evolution 2024 Report
Despite the ease of measuring campaign efficacy with modern performance marketing technologies, marketers must track the right indicators for diverse customer groups. This report addresses how marketers navigate these challenges alongside advancements in deep tech, AI, data science, social trends, platforms, and behavioural analysis.
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Report – ConsumerX Getting Inside the Mind of Your Next Customer 2024 Report
This report covers all aspects of the consumer multichannel shopping journey, from choosing where to buy online to payment, delivery options, and future buying preferences. It highlights how shoppers value convenience and low costs, and how they are also exploring new purchasing methods and innovative services and technologies for now and the future.
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Whitepaper – imagino explains “Clientelling”
With the rise of online shopping, in-store experiences must be exceptional to stand out. Brands that ignore creating memorable in-store experiences risk losing customers to competitors who prioritise a bespoke one. In today’s competitive landscape, consumers seek more than just products; they crave meaningful interactions and personalised recommendations. In this whitepaper, we explore the power and purpose of clientelling.
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Infographic – Internet Retailing UK Top500 2024 Report
Check out this infographic to learn more about this past year’s development of online and multichannel retail in the UK.
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How to stay clear from creepy marketing…
The lines between creepy and intuitive, stalker’ish and insightful, are becoming increasingly blurred for marketers. Let’s get back to the data basics to work out how we can send genuinely useful communications, without freaking out our customers.
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Report – Internet Retailing UK Top500 Report 2024
Selling strategies have shifted from store-first to digital-first and from pureplay to multichannel retailing. Brands and marketplaces have grown significantly, with the former now making up half of the Top500 and the latter driving over half of the traffic. This report highlights the remarkable performance improvement over the past decade, setting a higher standard for all sellers in this market.
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