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Black Friday – the end of the Gold Rush?
The Californian Gold Rush. A huge number of prospectors racing to grab their share of what appeared to be an opportunity not to be missed. Parallels with Black Friday anyone?! But just like the Gold Rush – it’s getting harder and harder to tell real gold, from fool’s…
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Infographic – Internet Retailing Global eCommerce Report 2023
The RetailX E-commerce Report series offers an e-commerce and multichannel retail-focused overview of the state of key countries and regions. The reports blend our own exclusive research with international and government data, information from e-commerce and trade associations, and other sources. The Global Report also explores how the world’s e-commerce regions interact.
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A CDP for the Long Run
I’m on the plane flying back from the US where 49,000 runners lined up at the start of the Chicago Marathon, on a Sunday morning, at 7:30 AM, at a time which most would consider too early for their dominical coffee… I was right at the front of that group, knowing it was going to be tough, and gruelling, but buzzing in anticipation!
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Whitepaper – We’re here to Slay the CDP Monster
Dive into an epic story about how a fabled quest to improve the realm of marketing inadvertently created a monster that plagued the landscape.
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White paper – Why Marketing Clouds are Failing CRM Teams
Every day, CRM teams are paying the price for a lack of agility and unnecessary complexity in creating the campaigns and programs they know they could, and should, be implementing.
This discussion piece aims to shed light on the data challenges that CRM teams face and how implementing a revenue-first Customer Data Platform (CDP) can be the key to overcoming these challenges and achieving unparalleled marketing success.