Resources to keep your business at the cutting edge.

Retail media refers to advertising within a retailer’s ecommerce site or app, targeting shoppers directly on the digital shelf. It allows brands to boost visibility and reach a highly targeted audience near the point of sale, using first-party customer data for precision targeting.

Despite the ease of measuring campaign efficacy with modern performance marketing technologies, marketers must track the right indicators for diverse customer groups. This report addresses how marketers navigate these challenges alongside advancements in deep tech, AI, data science, social trends, platforms, and behavioural analysis.

This report covers all aspects of the consumer multichannel shopping journey, from choosing where to buy online to payment, delivery options, and future buying preferences. It highlights how shoppers value convenience and low costs, and how they are also exploring new purchasing methods and innovative services and technologies for now and the future.

This white paper dives into the pace of the digital consumer. With the rapid rate, range and extent of changing consumer demands, marketers need to be purpose-led to communicate effectively. Find out why the range of communication with consumers in this conversational age needs to be an all-channel relationship that demands consistency, integrity, connection… and of course speed. There’s no time to wait for a system to plug into another. The need for a lighter and faster tech solution is at an all-time high.

In this report, we examine the worldwide eCommerce and multichannel market. Focusing on the most recent developments in global eCommerce and the factors that are shaping the sector’s development – from sustainability and global heating to the conflicts in Ukraine and the Middle East, and from logistics and supply chain issues to changing patterns of consumer spending at a time of high inflation.