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Taking Your CDP Further: From Marketing Performance to Increased Customer Satisfaction and Sales

Deborah Truong, Head of Customer Experience at Toyota Financial Services (TFS), shared her insights at the latest imagino Breakfast event, organised in partnership with KPC. The goal? To provide feedback on the implementation of the imagino customer engagement platform (CDP and Campaign Management) and its impact on various key performance indicators. The speakers shared their […]

How to stay clear from creepy marketing…

The lines between creepy and intuitive, stalker’ish and insightful, are becoming increasingly blurred for marketers. Let’s get back to the data basics to work out how we can send genuinely useful communications, without freaking out our customers.

The AI Series – Ask imagino | Part 1

In this series, we’re chatting with Marketing teams and IT teams across all industries. We’re answering their questions in the most straightforward and bullshit-free way possible. You don’t need AI, you need to Ask imagino…

Black Friday – the end of the Gold Rush?

The Californian Gold Rush. A huge number of prospectors racing to grab their share of what appeared to be an opportunity not to be missed. Parallels with Black Friday anyone?! But just like the Gold Rush – it’s getting harder and harder to tell real gold, from fool’s…