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Webinar – The AI Illusion: Is Your Business Data-Driven or Data-Dazed?
In a landscape where businesses flaunt their data-driven claims, how many are genuinely data literate? Watch this revealing webinar that confronts the unrealistic expectations of AI and empowers non-technical users to take control of their data journey. Explore the real gap between hype and reality and gain practical strategies to cultivate true data literacy in your organisation. Don’t just ride the AI wave—own it!
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Whitepaper – “imagino explains” AI
Since the advent of GenAI, it’s become virtually impossible to find a piece of marketing software that does not have built-in Artificial Intelligence. Some are incredibly useful, many are slightly gimmicky, whilst others look good on paper but are not practical in real life.
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Whitepaper – “imagino explains” The Hurdles of MarTech Replacement
When trying to make a technology change, marketers need to fight the status-quo. That’s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge. In this ‘imagino explains…’ we’re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.
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imagino launches new AI functionalities in integration with Snowflake
imagino launches new AI functionalities in integration with Snowflake imagino, a French company specialising in the management and activation of customer data, is launching new AI functionalities with Snowflake. After three years of technological and commercial partnership, this new offering is part of a shared drive to simplify access to data while making the […]
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Whitepaper – “imagino explains” Cataloguing
Cataloguing is not typically associated with enhancing customer experiences, but maybe it should be. Most bad marketing practices stem from data problems. Data problems are not isolated; they impact the entire business. In this eBook, we explore the power and purpose of cataloguing.
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