imagino unveils new Partner Programme to accelerate development

The imagino ecosystem consists of several types of partners: integration, technological and strategic partners, all of them coming from marketing, data or AI backgrounds. Recognised for their thoroughness and in-depth knowledge of these markets, they fully understand the challenges brands encounter and boast best-in-class implementation capacity.

In keeping with its commitment to putting customers at the centre of its priorities, earlier this year imagino launched a “Partner Program” that aims to help it accelerate its growth while retaining a high quality of service. The programme is aimed specifically at integration partners in charge of supporting customers in implementing and rolling out the imagino solution. Although the ecosystem was already in place, the launch of this new programme makes it possible to structure support and to formalise the commitment of imagino and its partners.

The programme hinges on three tiers of partnership that serve as a guiding principle for ensuring a level of collaboration on par with their ambitions, resources and expertise. Other criteria such as the number of projects or the age of partnership are also considered.

imagino is one of the few vendors that chose a model based solely on a vendor-partner support. This choice is at the same time strategic, unambiguous and transparent: all implementations of the solutions are carried out with the aid of a partner. This positioning enables the company to provide the utmost degree of expertise, along with personalised support and an even faster deployment capacity.

Partners are certified, enjoy unlimited access to training modules and participate in the Product Show, a quarterly review that keeps them abreast of the latest developments regarding the product and the roadmap for the year. They are provided with the same level of information as internal teams, which ensures optimal support whilst fostering long-term collaboration.

“Partnerships are at the centre of our approach. Our partners’ involvement alongside the imagino teams and the customer starts at the very early stages of the project. Their technical expertise and capacity for innovation are integral to delivering highly impactful projects,” says Benoît Gourdon, Global VP Strategic Alliances, imagino. 

In addition, imagino makes it a point to hand-pick its partners, being convinced that the quality of its collaborations should take precedence over their number. To date, the programme boasts 3 Platinum partners, 3 Gold partners and a dozen Silver partners.

imagino’s vision hinges on a combined approach between its own team, a partner and the customer. This setup fosters swift execution and tangible results while empowering the company’s customers with greater autonomy.

As brands are increasingly looking for efficiency and reliability, this approach provides them with structured, long-term support. This assistance is not limited to the project launch phase — it can be extended to post-implementation phases, depending on the needs defined upstream or if those requirements were to change. The partnership reflects the editor’s vision for its own product: customised, flexible and scalable.

It also helps brands achieve an extremely low attrition rate, which is a direct reflection of the actual level of satisfaction. 

imagino is a leading low-code, AI-powered Customer Engagement Platform designed to transform how businesses connect with their customers. By unifying fragmented data and providing real-time, actionable insights, imagino enables brands to deliver personalized, revenue-focused engagements across all channels. 

Unlike traditional solutions, imagino combines the data integration strengths of Customer Data Platforms (CDPs) with the activation capabilities of Engagement Platforms, offering a seamless, scalable solution with no-data-movement onboarding, AI-driven personalization, and advanced journey orchestration. 

Guided by a mission to democratize access to customer data, imagino empowers businesses to operate with agility and efficiency, driving measurable outcomes and stronger customer relationships. Whether through a native integration with Snowflake or as a replacement of outdated Campaign Management Systems, imagino helps brands unlock the full potential of their data to deliver timely, impactful customer interactions. 

Media Contacts

Violaine Bourquin / vbourquin@hoffman.com / +33 667 601 870  
Flore Rautureau / frautureau@hoffman.com / +33 677 051 543