{"id":1422,"date":"2024-10-22T13:11:22","date_gmt":"2024-10-22T12:11:22","guid":{"rendered":"https:\/\/imaginostage.sanepress.com\/us\/resource\/whitepaper-imagino-explains-the-hurdles-of-martech-replacement\/"},"modified":"2025-05-08T10:15:38","modified_gmt":"2025-05-08T09:15:38","slug":"whitepaper-imagino-explains-the-hurdles-of-martech-replacement","status":"publish","type":"resources","link":"https:\/\/imaginostage.sanepress.com\/us\/resource\/whitepaper-imagino-explains-the-hurdles-of-martech-replacement\/","title":{"rendered":"Whitepaper \u2013 \u201cimagino explains\u201d The Hurdles of MarTech Replacement"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-69dab3400cd76\" class=\"hero-legal-section u-gradient--pink-purple u-mb-20\">\n    <!--         todo class   --><? \/\/= $data[\"swirl_selector\"] \n    ?>\n    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imaginostage.sanepress.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imaginostage.sanepress.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imaginostage.sanepress.com\/us\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>imagino Explains&#8230;<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                                    <div class=\"description\">\n                        The Hurdles of MarTech Replacement                    <\/div>\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"form-section-69dab3400f0a6\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--pink-purple \">\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff\">When trying to make a technology change, marketers need to fight the status-quo. That\u2019s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge.\u00a0 In this \u2018imagino explains&#8230;\u2019 we\u2019re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach. <\/span><\/p>\n<p><span style=\"color: #ffffff\">Download our latest whitepaper to learn: <\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff\">How to identify when change is needed <\/span><\/li>\n<li><span style=\"color: #ffffff\">Sunk cost fallacy<\/span><\/li>\n<li><span style=\"color: #ffffff\">Ways to overcome these barriers &#8211; Action Plan<\/span><\/li>\n<\/ul>\n                    <\/div>\r\n                \r\n                <div class=\"image\">\r\n                    <div class=\"video-line video-blue-purple-thick\">\r\n                        <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\r\n                            <source type=\"video\/mp4; codecs=hvc1\"\r\n                                src=\"https:\/\/imaginostage.sanepress.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\r\n                            <source type=\"video\/webm\"\r\n                                src=\"https:\/\/imaginostage.sanepress.com\/us\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\r\n                        <\/video>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n                            <div class=\"form-container__form js-animate animate__fadeIn\">\r\n\r\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                    <script>\r\n                        hbspt.forms.create({\r\n                            portalId: \"139720873\",\r\n                            formId: \"07f7930e-db33-4915-9a35-88f36c925a45\",\r\n                                                            region: \"eu1\",\r\n                            css: \"\",\r\n                            onFormSubmit: function ($form) {\r\n                                document.getElementById(\"resource-form\").style.display = \"none\";\r\n                                document.getElementById(\"resource-access\").style.display = \"block\";\r\n                            }\r\n                        });\r\n                    <\/script>\r\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/div>\r\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>When trying to make a technology change, marketers need to fight the status-quo. That\u2019s not easy! There are several uncomfortable truths that many would rather ignore but which are important to acknowledge.  In this \u2018imagino explains&#8230;\u2019 we\u2019re going to take you through the likely key blockers, and suggestions for action, with a frank and pragmatic approach.<\/p>\n","protected":false},"featured_media":1513,"template":"","meta":{"_acf_changed":true},"resources_category":[88,97],"resources_sector":[36,38,43,42],"class_list":["post-1422","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-content","resources_category-white-papers","resources_sector-retail","resources_sector-travel-hospitality","resources_sector-media-publishing","resources_sector-luxury"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Whitepaper \u2013 \u201cimagino explains\u201d The Hurdles of MarTech Replacement - imagino United States<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whitepaper \u2013 \u201cimagino explains\u201d The Hurdles of MarTech Replacement - imagino United States\" \/>\n<meta property=\"og:description\" content=\"When trying to make a technology change, marketers need to fight the status-quo. 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