75% of consumers say that making online and in-store experiences easier to navigate is the most valuable aspect of personalisation. Retailers are well aware that the amount of choice for consumers is vast, and one mis-step from their brand can see a previously loyal customer vanish.
Today’s consumers expect much more personalisation than [first_name]. But to enable meaningful communications you not only need to collect the right data (from both online and in-store) but you need to store it, align it and activate it through the right channels in the right moment.
imagino’s CEP is both low-code, zero-copy and operates in real-time. Why is that important? It means we don’t duplicate all your data and put it in yet another repository. We get brands up and running, delivering tangible ROI in as little as a few months. We also integrate with all your existing tech, no need for any time consuming ‘rip and replace’ transformation projects.
A small selection of our valued global retail customers: Clarins, Vertu Motors, Jules, Intersport
Explore onsite retail media, its operating models, success metrics, and strategies for building an effective onsite retail media plan, backed by extensive industry research.
‘Expectation drift’. When consumers expect the quality, relevance and personalisation of their communications from best-in-class brands to be echoed across all industries that they engage with.
Say a customer only books flights with you twice a year, stays at your hotels every month, hires a car from you once a year – the traveller expects your communications, ads, and even your direct mail to be genuinely personalised and relevant regardless. But this sporadic or complex customer journey can make it difficult for Travel & Hospitality brands to accurately predict the right timing, frequency or channel to be effective.
imagino solves this by analysing all your customer’s behavioural and historical engagement data – wrapping this into our Travel industry-specific customer journey models to drive the right ‘next best action’ at the right time to have a positive impact.
A small selection of our valued global travel customers: Club Med, Louvre hotel group, Val d’Isere
For too long Media & Publishing brands had a single line of customer data. Who had subscribed? And to what publication? Now Publishing houses have a wealth of customer data available across media, digital and subscription channels.
By combining this data into a Single Customer View, Publishers have the opportunity to create detailed segmentation to populate highly personalised communications and newsletters. This can even be tailored to the person with the subscription vs. the person paying for the subscription.
Using imagino, capturing this level of granular data and making it actionable is no longer a lengthy negotiation between the Marketing and IT Teams. Our API integrations and fully supported implementation mean less work for IT & Data teams – and more autonomy and agility for Marketing teams to send genuinely impactful communications. With our ‘workspace’ feature data can be shared globally across the company, with specific role-access and global data protection safeguards included.
A small selection of our valued global Publisher customers: CMI, Hachette, Wakelet, Cairn.info
Find out how Hachette integrated a data-driven and consumer-centric culture at the heart of a company historically dedicated to content.
Luxury brands understand the importance of a bespoke customer experience perhaps better than any other industry. Luxury shoppers expect seamless, tailored experiences, but the approach matters. Hyper-personalisation leverages real-time data—such as engagement patterns and customer behaviour to better understand and respond to individual preferences.
Despite luxury’s reputation for quality, clientelling remains an underutilised yet powerful strategy for building deeper customer relationships and enhancing brand loyalty. It allows you to seamlessly merge online and in-store experiences—making customers feel known, not tracked.
The key is using relevant customer data to curate meaningful interactions, not just transactions. This requires a strong data foundation and the right tools to provide teams with insights that drive engagement, trust, and revenue—all accessible in one unified system with imagino.
A small selection of our valued global Luxury customers: Diptyque, Le Chameau, Eric Bompard