{"id":1495,"date":"2023-09-08T13:31:38","date_gmt":"2023-09-08T12:31:38","guid":{"rendered":"https:\/\/imaginostage.sanepress.com\/france\/resource\/marketing-clouds-are-failing\/"},"modified":"2025-05-08T10:03:49","modified_gmt":"2025-05-08T09:03:49","slug":"livre-blanc-comment-ameliorer-lefficacite-des-cloud-marketing-pour-vos-equipes-crm","status":"publish","type":"resources","link":"https:\/\/imaginostage.sanepress.com\/fr\/resource\/livre-blanc-comment-ameliorer-lefficacite-des-cloud-marketing-pour-vos-equipes-crm\/","title":{"rendered":"Livre Blanc &#8211; Comment am\u00e9liorer l\u2019efficacit\u00e9 des Cloud Marketing pour vos \u00e9quipes CRM?"},"content":{"rendered":"<\/div><\/div><\/div>\n<section id=\"banner-short-69dacc8ca6b3f\" class=\"hero-legal-section u-gradient--pink-purple u-mb-20\">\n    <!--         todo class   --><? \/\/= $data[\"swirl_selector\"] \n    ?>\n    <div class=\"hero-legal-container__img\">\n        <!--            todo video line content-->\n        <div class=\"video-line video-blue-purple-thick\">\n            <video muted=\"\" playsinline=\"\" preload=\"metadata\" data-loading=\"lazy\">\n                <source type=\"video\/mp4; codecs=hvc1\"\n                    src=\"https:\/\/imaginostage.sanepress.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.mp4\">\n                <source type=\"video\/webm\"\n                    src=\"https:\/\/imaginostage.sanepress.com\/fr\/wp-content\/themes\/imagino\/front\/dist\/img\/video\/swirl-1.webm\">\n            <\/video>\n        <\/div>\n    <\/div>\n    <div class=\"container\">\n        <div class=\"hero-legal-container\">\n                            <div class=\"hero-container__breadcrumbs\">\n                    <p id=\"breadcrumbs\" ><span><span><a href=\"https:\/\/imaginostage.sanepress.com\/fr\/\">imagino<\/a><\/span><\/span><\/p>                <\/div>\n                            <div class=\"hero-legal-container__text\">\n                <div class=\"tl\">\n                    <h1>Comment am\u00e9liorer l\u2019efficacit\u00e9 des Cloud Marketing pour vos \u00e9quipes CRM?<\/h1>\n                <\/div>\n\n                <!-- to do $content[\"subtitle\"]                     -->\n                \n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section><div class=\"container\"><div class=\"page-text mx-auto \">\n\n<\/div><\/div><\/div>\r\n<section id=\"form-section-69dacc8ca9ac6\" class=\"form-section section-padding js-animate animate__fadeIn\">\r\n    <div class=\"container\">\r\n        <div class=\"form-container\">\r\n            <div class=\"form-container__text u-gradient--blue-blue--light \">\r\n                                                    <div class=\"description js-animate animate__fadeIn\">\r\n                        <p>Les \u00e9quipes CRM subissent chaque jour les cons\u00e9quences d&rsquo;un manque d&rsquo;agilit\u00e9 et d&rsquo;une complexit\u00e9 inutile dans la cr\u00e9ation 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class=\"container\"><div class=\"page-text mx-auto \">","protected":false},"excerpt":{"rendered":"<p>Les \u00e9quipes CRM subissent chaque jour les cons\u00e9quences d&rsquo;un manque d&rsquo;agilit\u00e9 et d&rsquo;une complexit\u00e9 inutile dans la cr\u00e9ation des campagnes et des programmes qu&rsquo;elles pourraient, et devraient, mettre en \u0153uvre\u2026This discussion piece aims to shed light on the data challenges that CRM teams face and how implementing a revenue-first Customer Data Platform (CDP) can be the key to overcoming these challenges and achieving unparalleled marketing success.<\/p>\n","protected":false},"featured_media":3648,"template":"","meta":{"_acf_changed":true},"resources_category":[88,97],"resources_sector":[36,42],"class_list":["post-1495","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-contenus","resources_category-livres-blancs","resources_sector-retail","resources_sector-luxury"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Livre Blanc - Comment am\u00e9liorer l\u2019efficacit\u00e9 des Cloud Marketing pour vos \u00e9quipes CRM? - imagino France<\/title>\n<meta name=\"description\" content=\"Les \u00e9quipes CRM subissent chaque jour les cons\u00e9quences d&#039;un manque d&#039;agilit\u00e9 et d&#039;une complexit\u00e9 inutile dans la cr\u00e9ation des campagnes et des programmes qu&#039;elles pourraient, et devraient, mettre en \u0153uvre\u2026This discussion piece aims to shed light on the 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