{"id":2192,"date":"2025-04-14T14:59:05","date_gmt":"2025-04-14T13:59:05","guid":{"rendered":"https:\/\/imaginostage.sanepress.com\/france\/?page_id=2192"},"modified":"2025-05-12T17:50:07","modified_gmt":"2025-05-12T16:50:07","slug":"par-industrie","status":"publish","type":"page","link":"https:\/\/imaginostage.sanepress.com\/fr\/accompagnement\/par-industrie\/","title":{"rendered":"Par industrie"},"content":{"rendered":"\n
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imagino<\/a><\/span><\/span><\/p> <\/div>\n

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\n S’adapter aux enjeux de votre secteur <\/h1>\n
\n Les fonctionnalit\u00e9s de personnalisation uniques de la Customer Engagement Platform d\u2019imagino lui permettent d\u2019\u00eatre efficace, quel que soit votre secteur d\u2019activit\u00e9. <\/div>\n
\n En savoir plus<\/a>\n <\/div>\n <\/div>\n
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\n Parce que chaque secteur est unique… <\/h2>\n <\/div>\n
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\n Retail<\/a>\n
\n \"lady\n <\/div>\n

Retail<\/h4>\n <\/div>\n <\/div>\n
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\n Tourisme<\/a>\n
\n \"shutterstock_1226530315\"\n <\/div>\n

Tourisme<\/h4>\n <\/div>\n <\/div>\n
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\n M\u00e9dia et Edition<\/a>\n
\n \"lady\n <\/div>\n

M\u00e9dia et Edition<\/h4>\n <\/div>\n <\/div>\n
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\n Luxe<\/a>\n
\n \"lady\n <\/div>\n

Luxe<\/h4>\n <\/div>\n <\/div>\n <\/div>\n
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<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n\n\n<\/div>\n\n\r\n
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Retail<\/span><\/h2>\r\n \r\n <\/div>\r\n
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\r\n Proposer une exp\u00e9rience client sans couture, en boutique comme en ligne <\/h3>\r\n
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Pour 75 % des consommateurs, l\u2019aspect le plus important de la personnalisation est de simplifier les exp\u00e9riences d\u2019achat en ligne et en boutique.\u00a0 Dans un contexte d\u2019offre quasi infinie, les marques savent qu\u2019un seul faux-pas pourra leur faire perdre un client fid\u00e8le.<\/p>\n

Les consommateurs s\u2019attendent \u00e0 ce que la personnalisation aille plus loin qu\u2019un simple code de type \u00ab\u00a0[first_name]\u00a0\u00bb. Si, pour favoriser des communications sens\u00e9es, vous devez recueillir les donn\u00e9es ad\u00e9quates (aussi bien en ligne qu\u2019en boutique), vous devez \u00e9galement les stocker, les aligner et les activer sur les bons canaux en temps voulu.<\/p>\n

La CEP d\u2019imagino propose un fonctionnement qui est \u00e0 la fois low-code, zero-copy et en temps r\u00e9el, ce qui signifie que nous ne dupliquons pas l\u2019int\u00e9gralit\u00e9 de vos donn\u00e9es et ne les transf\u00e9rons pas vers un \u00e9ni\u00e8me r\u00e9f\u00e9rentiel. Cette strat\u00e9gie permet aux marques d\u2019\u00eatre op\u00e9rationnelles rapidement et de b\u00e9n\u00e9ficier d\u2019un ROI tangible en quelques mois seulement. Nous nous int\u00e9grons \u00e9galement avec votre pile MarTech existante : plus besoin de mener \u00e0 bien des projets de transformation chronophages visant \u00e0 la remplacer.<\/p>\n

Un petit \u00e9chantillon de nos clients internationaux dans le secteur du Retail : <\/strong>Clarins, Vertu Motors, Jules, Intersport\u00a0<\/strong><\/p>\n <\/div>\r\n <\/div>\r\n \r\n

\r\n\r\n \"Email\n \r\n <\/div>\r\n\r\n\r\n\r\n\r\n <\/div>\r\n\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
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\u00ab\u00a0imagino nous permet d\u2019am\u00e9liorer, constamment, l\u2019exp\u00e9rience client.\u00a0\u00bb<\/span><\/h2>\r\n

Laurie Lesavre, Direct To Consumer Director, Future Growth Markets at Clarins.\u202f\u00a0<\/h3>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n\n
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Livre Blanc<\/span>\n <\/div>\n
Anglais<\/div>\n <\/div>\n

Internet Retailing – RetailX Onsite 2025 Report<\/h2>\n

D\u00e9couvrez les secrets du secteur du retail media on-site : ses mod\u00e8les op\u00e9rationnels, ses indicateurs de succ\u00e8s et les strat\u00e9gies pour \u00e9laborer un plan d’action efficace, soutenu par des recherches approfondies du secteur.<\/p>\n<\/div>\n <\/div>\n

\n T\u00e9l\u00e9charger maintenant<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\r\n
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Tourisme<\/span><\/h2>\r\n \r\n <\/div>\r\n
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\r\n Parcours client homog\u00e8ne : utiliser les donn\u00e9es client pour fluidifier l\u2019exp\u00e9rience <\/h3>\r\n
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Connaissez-vous le terme \u00ab R\u00e9percussion des attentes \u00bb ? En quelques mots, les consommateurs s\u2019attendent \u00e0 ce que la qualit\u00e9, la pertinence et la personnalisation des communications \u00e9manant de marques d\u2019excellence se r\u00e9percutent \u00e0 l\u2019ensemble des secteurs qu\u2019ils c\u00f4toient.<\/p>\n

Imaginons qu\u2019une cliente fait appel \u00e0 vos services deux fois par an pour r\u00e9server ses billets d\u2019avion, qu\u2019elle s\u00e9journe dans vos h\u00f4tels tous les mois et qu\u2019elle vous loue une voiture une fois par an : la voyageuse s\u2019attend donc \u00e0 une v\u00e9ritable personnalisation et pertinence dans vos communications, publicit\u00e9s et e-mails. Cependant, les marques du secteur du tourisme qui sont confront\u00e9es \u00e0 ce type de parcours client, complexe ou irr\u00e9gulier, peuvent difficilement pr\u00e9dire pr\u00e9cis\u00e9ment quel timing, canal ou quelle fr\u00e9quence seront les plus efficaces.<\/p>\n

En analysant l\u2019int\u00e9gralit\u00e9 des donn\u00e9es comportementales et historiques relatives aux interactions de vos clients, imagino prend le probl\u00e8me \u00e0 bras le corps\u00a0: ces donn\u00e9es sont int\u00e9gr\u00e9es \u00e0 nos mod\u00e8les de parcours client d\u00e9di\u00e9s au secteur du tourisme afin que la prochaine mesure prise soit la bonne et puisse g\u00e9n\u00e9rer un impact positif.<\/p>\n

Un petit \u00e9chantillon de nos clients dans le secteur du Tourisme : <\/strong>Club Med, Louvre Hotel group, Val d’Isere<\/strong><\/p>\n <\/div>\r\n <\/div>\r\n \r\n

\r\n\r\n \"Travel\n \r\n <\/div>\r\n\r\n\r\n\r\n\r\n <\/div>\r\n\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
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\u00ab\u00a0La forte flexibilit\u00e9 et la simplicit\u00e9 d\u2019utilisation d\u2019imagino redonnent de l\u2019autonomie \u00e0 nos \u00e9quipes marketing, leur permettant de transformer et d\u2019activer efficacement la data en communications CRM omnicanales et personnalis\u00e9es.\u00a0\u00bb<\/span><\/h2>\r\n

Julie Jonard, Head of Global CRM at Club Med<\/h3>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n\n
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Livre Blanc – imagino explique le Clienteling pour les h\u00f4tels<\/span>\n <\/div>\n
Fran\u00e7ais<\/div>\n <\/div>\n

\u00ab\u00a0Que peuvent apprendre les h\u00f4tels des enseignes de luxe pour am\u00e9liorer l\u2019exp\u00e9rience client ?\u00a0\u00bb<\/h2>\n <\/div>\n
\n T\u00e9l\u00e9charger maintenant<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\r\n
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M\u00e9dia et Edition<\/span><\/h2>\r\n \r\n <\/div>\r\n
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\r\n Accompagner le secteur des m\u00e9dias et de l’\u00e9dition dans leur transformation digitale <\/h3>\r\n
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Pendant trop longtemps, les marques du secteur des m\u00e9dias et de l\u2019\u00e9dition n\u2019ont dispos\u00e9 que d\u2019un seul type de donn\u00e9es client\u00a0: les personnes abonn\u00e9es et la publication concern\u00e9e.\u00a0 D\u00e9sormais, les maisons d\u2019\u00e9dition ont \u00e0 leur disposition quantit\u00e9 de donn\u00e9es client sur l\u2019ensemble des canaux traditionnels, num\u00e9riques et d\u2019abonnement.<\/p>\n

En rassemblant ces donn\u00e9es dans une vue client unifi\u00e9e, les \u00e9quipes m\u00e9tier peuvent d\u00e9sormais cr\u00e9er une segmentation pr\u00e9cise qu\u2019elles peuvent int\u00e9grer \u00e0 des communications et newsletters personnalisables \u00e0 loisir. Ces param\u00e8tres peuvent m\u00eame \u00eatre ajust\u00e9s en fonction de la personne, qu\u2019elle soit abonn\u00e9e ou paye pour l\u2019abonnement.<\/p>\n

Avec imagino, la saisie et l\u2019exploitation de ces donn\u00e9es granulaires cons\u00e9quentes ne n\u00e9cessitent plus d\u2019interminables allers-retours entre les \u00e9quipes marketing et IT. Int\u00e9grations d\u2019API et mise en \u0153uvre enti\u00e8rement prise en charge signifient moins de travail pour les \u00e9quipes IT et Data, et davantage d\u2019autonomie et d\u2019agilit\u00e9 pour les \u00e9quipes marketing qui peuvent d\u00e9sormais communiquer efficacement. Gr\u00e2ce \u00e0 notre fonctionnalit\u00e9 d\u2019espace de travail, les donn\u00e9es peuvent \u00eatre partag\u00e9es dans toute l\u2019entreprise, en d\u00e9finissant des acc\u00e8s en fonction du r\u00f4le et en int\u00e9grant des barri\u00e8res qui assurent la protection de ces donn\u00e9es.<\/p>\n

Un petit \u00e9chantillon de nos clients dans le secteur des m\u00e9dias et du monde de l’\u00e9dition :<\/strong> CMI France, Hachette Livre, Wakelet, Cairn.info<\/strong><\/p>\n <\/div>\r\n <\/div>\r\n \r\n

\r\n\r\n \"Travel\n \r\n <\/div>\r\n\r\n\r\n\r\n\r\n <\/div>\r\n\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n
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\u00ab\u00a0Nos donn\u00e9es ne sont plus simplement collect\u00e9es, elles sont actionnables, dynamiques et au c\u0153ur de notre engagement envers nos utilisateurs.\u00a0\u00bb<\/span><\/h2>\r\n

J\u00e9r\u00f4me Petit, CTO digital & Ad\u00e8le Nuvolone, Directrice Audience, Engagement & Nouveaux Usage, CMI France\u200b<\/h3>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n\n
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Cas Client – Hachette Livre<\/span>\n <\/div>\n
Fran\u00e7ais<\/div>\n <\/div>\n

Cas Client Hachette Livre<\/h2>\n

D\u00e9couvrez comment Hachette a int\u00e9gr\u00e9 une culture ax\u00e9e sur les donn\u00e9es et le consommateur au c\u0153ur d\u2019une entreprise historiquement d\u00e9di\u00e9e au contenu.<\/p>\n<\/div>\n <\/div>\n

\n Consulter maintenant<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\r\n
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Luxe<\/span><\/h2>\r\n \r\n <\/div>\r\n
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\r\n Les bonnes donn\u00e9es, au bon moment pour proposer une exp\u00e9rience haut de gamme <\/h3>\r\n
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Les marques de luxe savent qu\u2019il est essentiel de proposer une exp\u00e9rience sur mesure avanc\u00e9e \u00e0 leur client\u00e8le. Pour ce faire, la strat\u00e9gie \u00e0 adopter est importante : leurs acheteurs veulent des exp\u00e9riences fluides et personnalis\u00e9es. \u202fPour pouvoir proposer ce niveau de personnalisation,\u202felles doivent aujourd’hui tirer parti de donn\u00e9es en temps r\u00e9el. Les types d\u2019interactions r\u00e9currents et les comportements client leur permettent ainsi de mieux comprendre leurs attentes.<\/p>\n

\u00c9tonnamment peu utilis\u00e9 par les marques de luxe, le clienteling est pourtant tr\u00e8s efficace pour tisser des liens \u00e9troits avec les clients et renforcer la fid\u00e9lit\u00e9 \u00e0 la marque.\u202fEn effet, cette strat\u00e9gie permet d\u2019homog\u00e9n\u00e9iser les exp\u00e9riences en ligne et en boutique\u00a0: au lieu de se sentir \u00e9pi\u00e9s, les clients ont l\u2019impression que la marque les conna\u00eet personnellement.<\/p>\n

L\u2019id\u00e9e est d\u2019utiliser des donn\u00e9es client pertinentes, capables de g\u00e9n\u00e9rer des interactions qui ont du sens, et de ne plus chercher la seule transaction. Pour ce faire, il est imp\u00e9ratif de s\u2019appuyer sur un socle de donn\u00e9es solide et d\u2019utiliser des outils capables de fournir aux \u00e9quipes des informations pour stimuler l\u2019engagement, la confiance et le chiffre d\u2019affaires. Avec imagino, ces donn\u00e9es sont centralis\u00e9es dans un syst\u00e8me unifi\u00e9.<\/p>\n

 <\/p>\n

Un petit \u00e9chantillon de nos clients dans le secteur du luxe : <\/strong>Diptyque, Eric Bompard, Le Chameau<\/strong><\/p>\n <\/div>\r\n <\/div>\r\n \r\n

\r\n\r\n \"Dashboard\"\n \r\n <\/div>\r\n\r\n\r\n\r\n\r\n <\/div>\r\n\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\n\n\n
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Cas Client – Diptyque<\/span>\n <\/div>\n
Fran\u00e7ais<\/div>\n <\/div>\n

D\u00e9couvrez comment Diptyque a utilis\u00e9 ses donn\u00e9es en ligne pour renforcer l\u2019efficacit\u00e9 des \u00e9quipes en magasin.<\/h2>\n <\/div>\n
\n Consultez maintenant<\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Votre business est unique. imagino s’adapte aux enjeux de votre secteur. D\u00e9couvrez comment !<\/p>\n","protected":false},"author":6,"featured_media":2311,"parent":926,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2192","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPar industrie- imagino France<\/title>\n<meta name=\"description\" content=\"Votre business est unique. imagino s'adapte aux enjeux de votre secteur. 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